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Meet The Girls: Prima

Meet Prima

Prima: the tote you can't leave home without.
Like that best friend you always call or
that pair of jeans you always reach for.
Day after day you can turn to Prima to be
your go-to tote, your one and done.

SHOP NOW

Shop The Prima Handbag

Prima: the tote you can't leave home without.
Like that best friend you always call or
that pair of jeans you always reach for.
Day after day you can turn to Prima to be
your go-to tote, your one and done.

SHOP NOW

The Prima Oversized Tote is crafted in our soft hide leather.

A Closer Look

What makes Prima so special.

Your Go-To Bag

Oversized, slouchy and cool.

SHOP PRIMA

Signature Smartphone Pocket

Exterior Side Zip Pocket

Your Go-To Bag

Oversized, slouchy and cool.

SHOP PRIMA

Find Your Leather, Find Your Color

Available in 5 different colors!

SHOP ALL

Forever Tote

The one that carries everything and keeps
you feeling put together.

SHOP PRIMA

Forever Tote

The one that carries everything and keeps
you feeling put together.

SHOP PRIMA

Be Inspired

To live life hands-free with River.

See It Styled