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Meet Prima

Prima: the tote you can't leave home without.
Like that best friend you always call or
that pair of jeans you always reach for.
Day after day you can turn to Prima to be
your go-to tote, your one and done.

SHOP NOW

Shop The River Backpack

Prima: the tote you can't leave home without.
Like that best friend you always call or
that pair of jeans you always reach for.
Day after day you can turn to Prima to be
your go-to tote, your one and done.

SHOP NOW

A Closer Look

What makes Prima so special.

Your Go-To Bag

Oversized, slouchy and cool.

SHOP PRIMA

Signature Smartphone Pocket

Exterior Side Zip Pocket

Your Go-To Bag

Oversized, slouchy and cool.

SHOP PRIMA

Crafted In Our Soft Hide Leather

Taupe

SHOP ALL

Warm Smiles

For our softest styles.

SHOP SOFT STYLES

Warm Smiles

For our softest styles.

SHOP SOFT HIDE

Be Inspired

To live life hands-free with River.

See It Styled