Growth Marketing Manager


We are seeking a results-driven and experienced Growth Marketing Manager to lead our digital marketing efforts and to contribute to our overall growth strategy. This role is crucial in ensuring the long-term success and growth of our DTC business.

Key Responsibilities

  • Develop and execute comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth
  • Own the relationship with our digital marketing agency partner(s)
  • Manage and optimize digital campaigns across various platforms, including but not limited to search, social, affiliate and display advertising
  • Collaborate with cross-functional teams to align marketing efforts with overall business objectives and to insure the creation of engaging and relevant content for digital channels
  • Analyze and interpret data to assess campaign performance, identify trends, and make data-driven decisions to optimize strategies
  • Monitor industry trends and stay up-to-date with emerging digital marketing technologies and techniques
  • Manage and allocate the digital marketing budget effectively to maximize ROI
  • Utilize SEO, SEM, and other strategies to improve organic search ranking and drive qualified traffic
  • Measure and report on key performance indicators (KPIs) to demonstrate the effectiveness of digital marketing initiatives to stakeholders

Skills & Experience

  • Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus
  • Proven work experience as a Digital Marketing Manager or similar role
  • Proficiency in digital marketing tools and platforms, including Google Ads, Facebook Ads Manager, GoogleAnalytics, and email marketing software
  • Strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing best practices
  • Excellent analytical skills with the ability to interpret data and make informed
  • Strong project management skills with the ability to multitask and meet deadlines in a fast-paced environment
  • Excellent communication and interpersonal skills
  • Experience in fashion/accessories is a plus