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Hobo Unplugged

BLOGGER SERIES // 05.06.19

Leather To Share

Mother-daughter duos are close to our hearts here at Hobo since our fearless founders are a mother-daughter duo: Toni & Koren Ray

Toni and Koren Ray, the mother-daughter duo behind Hobo

Toni & Koren Ray attending the National Handbag Awards

When it came time to celebrate the spirit of Mother’s Day, collaborating with a few of our friends who have daughters felt so natural. The timing couldn’t have been better for a mini-me campaign because Sheila (known to be every mom’s favorite bag) now has her own mini-me: Shay. Designed for mom, but sized perfectly for daughters to “borrow”, Shay is a compact version of the iconic Sheila bag. Scroll down to see how Karla Reed, Caitlin Kruse, Alice Kerley, Kayla Petering, Kayla Caitie Newman, and their daughters love Hobo.

Sheila and Shay in Burnished Rose

When did you get your first Hobo?

Karla Reed: I got my first Hobo bag (a Sheila!) when Charlotte was a newborn. Being asked to be a part of this campaign was such a full circle moment, because now Charlotte is five and has a mini version of Sheila that she loves.

Shop the Sheila and Shay in Black Vintage Hide Leather

How do you use your Sheila bag?

Caitlin Kruse: This is my second Sheila bag and I love how it fits so much. It’s amazing that it can be my everyday bag, but also fits my laptop, and even doubles as a diaper bag!

Shop the Sheila and Shay in Black Vintage Hide Leather
Sheila and Shay in Bluegrass Vintage Hide Leather

How fun is twinning with your daughter?

Alice Kerley: When I surprised Annie with a matching Shay bag to my Sheila bag, she absolutely flipped! It was such a sweet moment to see that smile light up her face. I can’t resist twinning with her, especially with these beautiful bags.

Shop the Sheila and Shay in Cobblestone Vintage Hide Leather

How excited were your girls about the bags?

Kayla Petering: It was seriously the cutest things! The girls have been wearing them everywhere, which is cracking me up, because they have stuffed everything they possible can inside their bags!

Shop the Sheila and Shay in Cobblestone Vintage Hide Leather
Sheila and Shay in Woodlands Vintage Hide Leather

What do you put in your Sheila bag?

Caitie Newman: I love that I can hide all my daily mama essentials in my Sheila bag! From my belongings (beauty products, wallet, iPhone, keys…) to all my kids’ things (pacifiers, diapers, snacks, shoes…) it all fits inside. You name it, I’ve got it!

See more leather to share, here.